Here’s a photo of a UK department store which is selling toy cookware in pink and blue ranges, and which is causing me some conflict.
On the one hand:
Hooray, a retailer that is not afraid to market a ‘girl’s toy’ (and I use that phase very loosely) to boys!
On the other hand:
Why do we need, and should we need, to have two separate ranges clearly aimed at boys and girls?
What do you think? Is this a step in the right direction, sexism and/or simply a marketing ploy to sell double the amount of toys to parents with both boys and girls?
Original photo sourced from this link.