The Pink / Blue Divide Strikes Again

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I hope you can see this photo clearly enough. It shows a doctor’s set and a hairstylist’s set.

No prizes for guessing which is blue and which is pink.

Now, this is a first world reaction, but really? Really? In this day and age, where they are many wonderful female doctors and many fabulous male hairstylists? (This photo was taken a few weeks ago. In 2014.)

Don’t get me wrong, I love blue and pink. But there’s no getting away from the fact that, in toy marketing at least, blue denotes boys and pink denotes girls. And these sets, and the way they are displayed, seems to be perpetuating some outdated ideas.

So I will be #notbuyingit.

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