The Colour Puzzle

From the front lines of the gender divide in Toyland, I bring you this new report.

Recently, I wanted to order some personalized puzzles for BabyBoy and BabyGirl. There are several companies out there which will make a puzzle out of the letters of your child’s name, which I thought was both cute and mildly educational.

So off I go into cyberworld to order said puzzles.

One company had a nice one that I liked the look of. Wooden letters fitting into a wooden board. Up to 9 letters so accommodating of most first names. Excellent.

And then, you have two options of colour theme.

One is bright colours: red, blue, yellow, green and orange.

The other is well, I don’t think there is a name for it: light pink, dark pink, light purple, dark purple and grey.

‘Brights’ and ‘pinks / purples’ are not in themselves ‘bad’ combinations (some people like lots of bright colours, some like pinks and purples).

No, the kicker was that the bright colour theme was labelled ‘boy’ and the pink / purple one was labelled ‘girl’.

Really? Only boys like bright colours and only girls like pinks / purples? And, more subtly, only boys have a wider range of colours to choose from but girls are limited to shades of the a limited few?

Ridiculous. And unnecessary. I’m #notbuyingit

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