When did you have your First Crush?

Here’s the thing, I’m guessing it was not when you were a baby. Yet I recently saw this item of clothing being marketed to the 0 – 24 month set.

Let’s let that sink in for a moment.

Now, what is the ‘joke’ here? That baby – and this is available for newborns – is having her first crush? Or that baby is the subject of someone else’s crush?

Whichever why you look at it, it’s creepy.

I expect better from this retailer, which is selling this item in several countries – apparently sexualization of children’s clothing is now, sadly, global.

This mother is certainly #notbuyingit