‘Earthy’ v ‘Girly’ ?

Here’s an indictment of just how far pink is now associated with girls:

20140303-163607.jpg

This is a an advert for wall decals, specifically a set that is a tree with some woodland creatures. The shapes available in each set are the same.

However, the bottom set has animals in green, blue, brown and grey. This is called ‘earthy’. Fair enough. Those colours are quite earthy.

The top set has animals in lighter colours: light green, light blue, light brown, and then some pink and purple.

What is the top set labelled? ‘Pastels’? ‘Daydream’? ‘Not-earthy’? No, because there is pink, there is only one description: girly.

Which is just odd. So ‘earthy’ is (in a charitable interpretation) for boys and girls, but if there’s a smidge of pink the set can only be for girls?

That’s either lazy marketing (goodness it’s hard to come up for description about pink that is not ‘girly’!) or a more-subtle-than-usual-but-still-pretty-obvious attempt to divide the market by gender.

God forbid that you’d put your baby boy in a room with a pink rabbit….

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s